Project
Uzum Bank
Redesigned Uzum Bank's website from the ground up — fonts, colors, components, and copy unified into one system, shipped to production in 2 weeks.
Intro
Deliverables:
Website Design
Copywriting
Art Direction
Year
/
2025
Client
/
Uzum Bank
Problem
Uzum Bank's website hadn't been touched in years. It looked like it belonged to a different era of the brand, didn't surface current offers or promotions, and had no clear CTAs anywhere on the page. Visitors landing on it got a worse first impression of the bank than the product itself deserved.
Challenge
The site had to ship within a fixed development budget and an existing page skeleton I couldn't fully discard. That meant designing a new visual and content system that still mapped cleanly onto the blocks engineering could realistically build in the time available — solving for consistency and brand alignment without asking for a rebuild from scratch.
Process
The original brief was narrow: update the pictures inside the existing blocks. Instead, I audited what was actually possible with the dev team's resources, then worked with the CMO to define what the site needed to say. Using the existing block structure as a wireframe, I rebuilt the system end to end — typography, color, copy, and component logic — rather than just refreshing visuals.
Result
The redesign launched as 8 core pages plus a 30+ page design system covering every component and state. Post-launch, the same system absorbed new sections — Cards, Credit, Support, Compliance, and Microloans — without needing a separate design pass, proof that the system held up beyond the initial scope.
